Jimmy Choo Expands Into The World of Fragrance

Jimmy Choo, the UK luxury accessories company best known for its sexy shoes, has entered into a worldwide license agreement with Inter Parfums SA.

The 12-yr agreement will begin on Jan. 1, 2010 and will include the creation, development and distribution of fragrances under the Jimmy Choo brand.

Tamara Mellon, founder and president of Jimmy Choo states, "It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe. Through our association with Inter Parfums, I look forward to bringing this important aspect of my vision to life."

"This relationship with Jimmy Choo offers a perfect fit with our strategy of expanding our brand portfolio to include new universes and represents an important milestone in the company's development", said Jean Madar, Chairman & Chief Executive Officer of Inter Parfums, Inc. "This brand possesses the quintessential qualities to ensure the ambitious development of fragrance lines that will be supported by significant advertising commitments over the coming years".

This isn't the first fragrance licensing deal for Jimmy Choo. According to WWD, Selective Beauty, a subsidiary of  Investindustrial, held the fragrance license for the company. However, a scent was never developed. 

Jimmy Choo Comes to H&M!

Shoes from the upcoming Jimmy Choo for H&M collection

(Photo: Magnus Magnusson/H&M)

ATTENTION ALL SHOENISTAS & BAGNISTAS!

H&M has announced that they will team up with Jimmy Choo to offer a fabulous collection of shoes and handbags for the fall. This will be H&M's first collaboration with an accessories brand.

The collection will hit 200 H&M stores worldwide on Nov. 14th. Known primarily for its shoes and handbags, Jimmy Choo will also offer women's clothing and men's shoes, bags and accessories.